Sensord - UX Case Study

Enabling Industry professionals to accurately monitor their environment

8

Customers in a month

27%

Reduction in Task Completion time

4.8/5

HEART Score

01

Introduction & Scope

Overview

Several manufacturing units, labs, pharmacies & storage spaces need to regularly monitor temperature & other environmental conditions within their premises due to the type of sensitive stuff they store. They spend a lot of human resources and time in regularly monitoring these spaces and even then human errors happen.

How do we provide an intuitive solution which they can trust and easily setup to monitor their storage areas?

My scope of work

Senior Product Designer

User Experience, User Research, User Interface & Visual Design

June 2019 - May 2020

Team structure

Onshore client team:
2 Product managers & 1 Product owner

Offshore team:
One designer, 5 developers, 1 Project Manager

ℹ️ Though this is a real project for a Fortune 100 client, since it's under strict NDA, I’m not at a liberty to disclose them or any confidential information. Hence, this case study will reflect all my learnings, my process and goals without disclosing anything confidential or customer data.

PROBLEM STATEMENT

How might we enable industry professionals to remotely monitor their environment without too much human intervention, more safety and less resource cost? The lack of an intuitive & easy to manage solution in this space can make us a market differentiator.

02

Design Strategy

Business Goal

Onboard 20 teams within first two months of the product’s first version release and convert at least 75% to paying customers.

Technology

  • React - Web App
  • Node Web kit - Desktop App
  • Node Web kit - Desktop App

Key success factor

Achieving HEART Framework score of at least 90%.

Target Users

Precision Agriculturists

For monitoring the soil humidity, temperature and salinity.

Warehouse Operators

For monitoring the environmental conditions when storing sensitive stuff such as medical products.

Pharmacists & Electrochemists

Pharmaceutical products need to be maintained at certain conditions and hence to regularly monitor them.

Environmental scientists

For closely monitoring the environmental conditions surrounding their lab specimens.

Design Process

04 Research & Ideation summary

Uncovered Insights

Lack of intuitive solutions for Industrial purposes

Essentially they wanted something as simple as Google Home for Industrial usages.

Too much resources spent on 24*7 Monitoring

They had to employ lot of human resouces for monitoring which took a toll on their expenses.

Apprehensive about trusting softwares

The kind of stuff they store require strict monitoring and any lapse would cause a loss in millions

05

Solution

Easy to setup central device hub with plug & play sensors and a web app for live monitoring & alarm configuration. Users can intuitively create their teams, setup the hub and sensors using the web app. They would have the option to view live sensor updates. They can configure comprehensive condition based alarm system and set the team members to be alerted.

Sensord UX Case Study Information Architecture

06.1 Solution Breakdown

Simplifying hardware devices

#1 - Simplifying hardware devices

We need to make it easy for the end user to relate with the hardware devices and quick setup since they're not tech people.

“Most of the systems available now are too technical and difficult to setup & manage.”

Roxanne Padilla, Environmental Scientist

While solutions for the consumer industry has become very simple, however the enterprise industry still had to use legacy solutions which weren't user friendly.

“I'm always afraid that I'll press something wrong and screw up any hardware device”

Timothy Fitzgerald, Agriculturist

Our users were not confident in setting up hardware devices which look too technical or required to read loads of instructions & documentation.

Device Setup User Flow

Based on the insights we gathered from our research, we arrived at an user flow which would allow users to quickly and confidently setup their devices within a few mintues.

Implemented Solution

For device setup, we wanted to reduce the user's apprehension around hardware devices, speak in clear simple terms and simplify the entire interaction between users and devices.

View behind the scenes

#1 - Device Setup

We need to make it easy for the user to setup the hardware connection since they are not tech people.

06.2 Solution Breakdown

Data Visualisation

#2 - Data visualisation

We need to make it easy for the user to setup the hardware connection since they are not tech people.

“I don't want to spend my entire day navigating around complex data trying to make sense of it.”

Winona Lambert, Pharmacist

Our end users wanted to get insights fast at a glance. This shouldn't look like a separate job in itself requiring extra skillsets.

“My primary need is to see the real time value and probably also see the trend graph.”

Timothy Fitzgerald, Agriculturist

The most identified needs were to see the current environmental value, it's trend and other statistics such as average value over a period.

Device Setup User Flow

Based on the insights we gathered from our research, we arrived at an user flow which would allow users to quickly and confidently setup their devices within a few mintues.

Implemented Solutions

Based on our user research, we formulated a flow where our end users can view all the sensors' values in a room and they can navigate to a particular sensor where they can see more details.

View behind the scenes

#1 - Device Setup

We need to make it easy for the user to setup the hardware connection since they are not tech people.

06.3 Solution Breakdown

Alarm Configuration

#3 - Alarm Configuration

The purpose will not be solved if we ask the users to monitor the sensor values 24*7. That is where Alarms come into the picture. Just configure it and leave the rest to the app.

“I feel doubtful whether a piece of software can monitor my environment without any errors”

Roxanne Padilla, Environmental Scientist

Our end users were insecure about letting a software do all the work of them. Rightly so! Because the cost of an error was very high.

“I need to reduce the man hours I'm spending on closely monitoring the environment 24x7.”

Astrid Aguller, Warehouse Manager

Our end user management were either spending a lot on a larger workforce to monitor day & night. If not, their limited workers are having to extend their shifts to closely monitor the environment.

Device Setup User Flow

Based on the insights we gathered from our research, we arrived at an user flow which would allow users to quickly and confidently setup their devices within a few mintues.

Implemented Solutions

This was probably the biggest feature. The ability to let the user trust the system for autonomous monitoring & safety measures. Based on our research, we created an alarm configuration flow using which the user can create any number of alarms with wide range of triggers.

View behind the scenes

In this page, users can create alarm which can get triggered when it crosses the specified threshold values. When it gets triggered, the system will alert the specified people through the configured mediums and message.

This option helped to reduce the number of people who had to be present at the premises even during the nights. Because they would always be alerted if something is amiss from anywhere.

#1 - Device Setup

We need to make it easy for the user to setup the hardware connection since they are not tech people.

07

Mobile app with minimal features

Users also wanted an option to quickly monitor and mitigate any emergencies when they don't have access to a computer.

Outcomes

High User Satisfaction & Fast Adoption

Our users felt our solution was really intuitive compared to a lot of competitor solutions and we onboarded 8 teams within a month.

Visual Design contributed a lot to the success

Visual design & UX Content's impact was felt as more than 60% of our users specifically said it was refreshing to see such friendly and cool design in enterprise usage.

ML Insights & Prediction was very useful

ML based Intelligent algorithms could be used more to report insightful data and prevent any errors before it happens.

08

Impact

✅ Positives

  • High User Satisfaction & Fast Adoption

    Our users felt our solution was intuitive compared to a lot of competitor solutions and we onboarded 5 teams within a month.

  • Visual Design contributed a lot to the success

    Visual design & UX Content's impact was felt as more than 60% of our users specifically said it was refreshing to see such friendly and cool design in enterprise usage.

  • +30% more increase in work efficiency

    We observed an increase in efficiency as well as increase in cost savings.

“Sensord has given me the freedom to focus on my core job without losing track of what is happening on the safety side.”

Roxanne Padilla, Environmental Scientist

💬 Areas of Improvement

  • We could provide more intelligent insights which could provide meaningful data to the user.
  • Though the product experience was great, we are yet to see a large influx of new customers.
  • Support for more sensors and manual sensor calibration was felt useful by the customers.

“Pressure monitoring is also an important aspect for my field of work and support for that is required.”

Astrid Aguller, Warehouse Manager

Learnings

Enterprise and Consumer UX are not too different

Consumer UX is deeply ingrained in everyone's mental model. Don't shy away from using some of it's best practices in Enterprise too!

3D Modelling & Blender

Learnt to use Blender and I created all the 3D models used in this application.

Design Evangelism

Our client was slightly new to the design process. Learnt to drive the process with them and proved the impact of it.

More Suggested Projects