Hush blankets is a Canada based company which sells weighted blankets for a comforting & stress free sleep. This was a freelance work done in mid 2019. They approached me for a redesign of their existing E-Commerce website.
The scope of the project was to redesign all the pages in their website including the landing page, products page, cart and etc. This website is built on Shopify and hence the checkout page is not in the scope.
User Analysis, Competitor Analysis, Brand Styleguide & Visual Design
Freelance UX Designer
Hush Blankets brand were not getting much conversions through their brand website. How can we discover the issue and redesign Hush Blanket's eCommerce website for a higher conversion rate, increased brand identity and visual appeal?
The client had already done some research from their end and had come up with few insights, which were:
Now, as a designer, I started doing my secondary research as well.
I researched using the internet, and I got many inputs from text-based social networking platforms such as Reddit and Quora.
My gathered insights about the Users:
This was a great experience working with a new client and a new business area. At the time of writing this case study, this design is on the development cards. So, stay tuned for the outcomes!