Examly - UX Case Study

Reimagining campus recruitment training & assessment

12

Colleges/Universities signed up

8.2/10

Student satisfaction score of the first version

47%

Higher student recruitment test clearance

01

Introduction & Scope

Overview

Examly (now rebranded as iamneo.ai) is an online learning & evaluation platform designed for a college ecosystem where the staffs can create practice & evaluation tests aimed at preparing students for campus recruitment tests.

Interviews & tests are usually a gruelling and unenthusiastic part of a student's life. I lead the effort in designing an experience which is comfortable for the college student to use without piling onto the stress.

My scope of work

UX Designer

User Experience, User Research, User Interface & Visual Design

Jan 2017 - Aug 2018

Team structure

  • CEO & Product team
  • 1 UX Designer
  • 1 Graphic Designer
  • 6 Developers
  • 3 Marketing/Business Analysts

PROBLEM STATEMENT

How might we streamline the final year college campus placements helping placement officers to effectively train their students and helping students to prepare for the companies?

SUB-PROBLEMS

College Placement Officers

How might we solve the college placement officers' pain of properly training & evaluating their students ahead of final year campus placements?

Students

How might we enable students to adequately prepare for their campus placements & also be updated about the visiting companies and their recruitment process?

This case study's focus

02

Design Strategy

Business Goal

Begin capturing the market for automated solutions in campus recruitment, training and evaluation.

Technology

  • Angular - Responsive Web App
  • Node Web kit - Desktop App

Key success factor

Getting a reputed college to successfully use it in production with high satisfaction.

Target Users

Our target users are college students facing campus placements. User personas based on our user research are below:

Design Process

04 Research & Ideation summary

Uncovered Insights

No company specific training for students

Studying specifically for the individual company's recruitment tests were deemed necessary.

Confusion on the recruitment process

Each company has it's own process and there is no reliable source for knowing about it.

Lack of preparation resources and tools

Students didn't have any way to prepare other than referring unreliable online websites.

05

Solution

A platform where students can see the upcoming company drive details and can attend company specific mock tests. They will be able to see all the company recruitment details and the process. Students will be able to attend the company specific mock tests, view the results and also access study resources.

02

Target Users

06.1 Solution Breakdown

Showing upcoming recruitment drives

#1 - Showing upcoming recruitment drives

Students need to be aware of the planned recruitment drives and the details of it so that they can plan their preparation.

“I don't have a proper visibility of the planned recruitment drives in my college.”

Ranjith Shastri, Final year student

Students typically get informed about the planned drives through excel sheets or mails and that is also not too much in advance.

“I need to follow up multiple times with the placements office to get to know the recruitment process”

Parvati Krish, Final year student

Each company has its own recruitment process and rounds. Students need to be aware of it so that they're not caught offguard.

Device Setup User Flow

Based on the insights we gathered from our research, we arrived at an user flow which would allow users to quickly and confidently setup their devices within a few mintues.

Implemented Solution

A view for the students to see all the planned recruitment drives with the necessary details and end-to-end recruitment process.

View behind the scenes

#1 - Device Setup

We need to make it easy for the user to setup the hardware connection since they are not tech people.

06.2 Solution Breakdown

Company Specific Practice

#2 - Company Specific Practice

An experience which helps the students to prepare specifically for their respective dream company since generic preparation is not enough anymore.

“The study materials, practice booklets etc are scattered all over the place and maintaining them itself is a separate chore.”

Ranjith Shastri, Final year student

Organised content is gold. Students deserve the content organised in a central place where they could easily find it.

“Internet research does yield the list of topics to concentrate for each company but most of it are not reliable or outdated.”

Arun Gnanasekar, Final year student

Students were mostly preparing using unreliable online resources and so called previous year questions which wasn’t the right way to go.

Device Setup User Flow

Based on the insights we gathered from our research, we arrived at an user flow which would allow users to quickly and confidently setup their devices within a few mintues.

Implemented Solution

We provided a way for the students to practice using the resources specifically tailored for each company.

View behind the scenes

#1 - Device Setup

We need to make it easy for the user to setup the hardware connection since they are not tech people.

06.3 Solution Breakdown

Mock Tests mimicking real interview tests

#3 - Mock Practice Tests

Time management, clear mindset and being jitter free is an important skill to ace the recruitment tests. Hence we came up with Mock Tests inside each module of a course to better aid the students in preparation.

“I failed to qualify for a company because there were questions which I wasn’t aware of and I panicked in that situation”

Arun Gnanasekar, Final year student

Interviews and Recruitment tests were obviously new to students and nerves were definitely high. How can we increase the confidence of the students to face the recruitment tests?

“I think I have prepared well and am confident. But I flop in my recruitment tests. Maybe I should have prepared more”

Parvati Krish, Final year student

It was not the amount of preparation that mattered. They weren’t realising they were lacking in few areas because mostly they were practicing the same questions over & over again.

Device Setup User Flow

Based on the insights we gathered from our research, we arrived at an user flow which would allow users to quickly and confidently setup their devices within a few mintues.

Implemented Solution

An evaluation experience which can be tailored to mimic the test scenario of each individual company which will have it's own constraints.

View behind the scenes

#1 - Device Setup

We need to make it easy for the user to setup the hardware connection since they are not tech people.

07

Impact

✅ Positives

  • 6 colleges adopted in 2 months

    Some of the leading colleges in Coimbatore adopted Examly to use in their placement process and training.

  • Average Rating of 8.2/10 from ~3000 students

    After consolidating the results of user testing and feedback survey, the average user delight rating was satisfactory with room for improvement.

  • +45% more recruitment first round clearance.

    Students with their additional preparation were able to clear the recruitment tests in higher numbers.

“I really love the concept of Examly and my experience of using it. It's highly beneficial and it helped me to streamline my preparation”

Arun Gnanasekar, Final year student

💬 Areas of Improvement

  • How can we make even the non-interested students more motivated to practice for the recruitment?
  • Sometimes even the Placement officers won't know too much details about the recruitment rounds or questions. How can we help the students in that case?
  • App is Mobile responsive but did not have a dedicated mobile app which was felt as a need by the students.

“I never was interested in studies but I really want to get a job. But I don't exactly look forward to taking more tests.”

Parvati Krish, Final year student

Learnings

Understanding of end to end design process

This was my first project in my full time UX Career and I got to learn a lot about the business, research and design.

Working with cross functional teams

I was regularly collaborating with the Product, Marketing and Dev team and it was good learning experience.

Visual design skills

Coming from a graphic design background, I learnt a lot about understanding the Web technical constraints and designing UIs for it.

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